Now free ground shipping with purchases over €99.

Collection

SITKA GEAR

SHOP NOW

Collection

BACKLANZ

SHOP NOW

Collection

MYSTERY RANCH

SHOP NOW

Fällkniven

Fällkniven

SHOP NOW

EQUIPMENT

LA SPORTIVA

SHOP NOW

EQUIPMENT

YETI

SHOP NOW

SITKA GEAR

Turning clothing into gear

show collection

BACKLANZ

Precision carbon fiber bipods

show collection

MYSTERY RANCH

Built for the mission

show collection

Fällkniven

Strongest and safest stainless steel knife in production

show collection

Yeti |Bottles and cool boxes

DISCOVER

La sportiva |High-tech mountain boots and shoes

DISCOVER

Hultafors |Axes

DISCOVER

Turning Clothing Into Gear

We use advanced design, technology and fabrics to create gear systems that enhance the experience of the hunter.

Subalpine

Collection

open country

Collection

elevated ii

Collection

waterfowl

Collection

Roe Deer Season Essentials
Discover the most interesting selection of products that Bowland offers you for hunting Roe Deer
What you need to know

DISCOVER

GORE-TEX INFINIUM
Now, we’ve brought all our expertise to a whole new range. GORE-TEX INFINIUM™ product technologies are designed for drier conditions, when you don’t need guaranteed waterproof protection
How it Works

DISCOVER

Optifade Patterns
This concealment pattern applies revolutionary new findings in animal vision science, camouflage science and advanced computer technology
The Science of Concealment

DISCOVER

Blog Bowland

Ready to rumble

Read Now
BEHIND THE DESING

We build gear to equip people for any climate or disparate circumstance. This requires a systems approach to design where performance is delivered by the compounding of individual parts. All things work together. No weak links. This invariably makes product design much more difficult to do well as each garment must be made in symbiotic relationship within the greater system - however this approach yields the best gear for multi-variant conditions and environments. The wild rewards the adaptable and punishes the unprepared. It is our aim to design gear that places you in a position to be rewarded.